No company or leader can claim to have control over revenue or profits. That is a false narrative commonly believed. Revenue and profits are outcomes. In a thought-provoking talk, Sid explores a series of interdependent satisfactions or reasons that influence the decisions that drive corporate revenue and profit. The session explores an alternative evolving business model that remains responsive to change, provides focus on value delivered to all stakeholders and redefines the role of leaders as “satisfaction harmonizers.”  Sid sets forth a series of tangible ideas that when ignored lead to compromised performance; guidelines for winning in a competitive world that is more than ever fast paced, demanding and in flux.